Line Time

Tell Sign Customers to Consider Their “Return on Image”

“Do not think in terms of ROI, return on investment. But rather, think in terms of return on image.”

This line helps clients evaluate their financial commitment to their signage.

Source: Mike McClure, Ad Art, San Francisco

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Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

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