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This Chart Breaks Down How Sign Pros Discover New Products in the Industry

Do you or don't you: Trade media plays a significant role.





Did you attend the 2023 International Sign Expo in Las Vegas?

Yes: 37%

  • To check out the latest information, technology and equipment. — Gwen Snow, Innovative Sign Systems, Vista, CA
  • I presented, as well as explored the show floor. — Keith Davis, KRD Design, Chester Springs, PA

  • I was accepted into the ISA Elite 2023 class and also wanted to find a few contacts for needed manufacturers. — Louis DeSantis, Sign Shop Illuminated, Colorado Springs, CO
  • I was [also] a member of the 2023 ISA Elite class. — James Neely, RP Signs, Charlotte, NC
  • We received an award from Big Picture magazine. Plus, it’s the ISA show! — Derek Atchley, Atchley Graphics, Columbus, OH

No: 63%

  • Attended last fall in Atlanta, [which is] closer and easier to take my staff. — Sabrina Davis, Port City Signs and Graphics, Wilmington, NC
  • Too far. — Bill Ryan, Ryan-Markland Signs Inc., Inverness, FL
  • Not financially viable. — Michael Johnson, Henry Graphics Inc., Buford, GA

  • Not enough time. — Mike Volling, Georgetown Sign Co., Georgetown, TX
  • Family responsibilities. — Dawn Homa, Signrama Bighton, Bighton, CO
  • Slammed with installs and could not pull away. Ended up sending an employee. — Jeremy Vanderkraats, Sign by Van, Salinas, CA
  • It was too close to the time for the Fastsigns convention and in the same location. — Josette Brinkman, Fastsigns of Findlay, Findlay, OH
  • So tired of Vegas. — Rita Siprak-Weill, Minuteman Press-Annapolis, Annapolis, MD


How long has it been since you attended your last tradeshow?



What is the primary way you find out about new products for the sign industry?

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