Van Ladder and the Sign Truck Revolution

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Van Ladder, first sponsor of The Sign Industry Podcast, has been present in the sign industry since the late 1960’s. New ownership within the past few years has had an interesting influence on the company’s truck and its abilities. For podcast host Eric Larsen, imagination and listening to their customers turn this once-good sign truck into a must-have sign truck. Eric interviews Van Ladder Director of Marketing Jim Troe at the ISA International Sign Expo 2024 in Orlando, FL, and also takes viewers inside the Van Ladder truck at the company’s booth.

Sponsored by: Van Ladder Bucket Trucks

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About The Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.