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Van Ladder and the Sign Truck Revolution

A tour of a Van Ladder truck at the ISA International Sign Expo 2024.

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Van Ladder, first sponsor of The Sign Industry Podcast, has been present in the sign industry since the late 1960’s. New ownership within the past few years has had an interesting influence on the company’s truck and its abilities. For podcast host Eric Larsen, imagination and listening to their customers turn this once-good sign truck into a must-have sign truck. Eric interviews Van Ladder Director of Marketing Jim Troe at the ISA International Sign Expo 2024 in Orlando, FL, and also takes viewers inside the Van Ladder truck at the company’s booth.

Sponsored by: Van Ladder Bucket Trucks


About The Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

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Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.

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