Non-Standard Materials, ADA Sign Clarification and More in June’s Inbox

Correction Notices

• Apologies to Scott Muller, Trademark Visual (Phoenix), whose name we twice spelled as “Mueller” in previous issues. Thank you, Scott, for reaching out to us on LinkedIn regarding this error.
  On ST, May 2024, page 34, “The American National Standards Institute (ANSI) standard requires a gloss reading of 19 or more” should state “… a gloss reading of 19 or less” (our emphasis). We regret these errors.

The Pink Wave

• Thank you for including in the Editor’s Note (See ST, April 2024) the point that Elizabeth Toynes shared about one day not needing a “Women in Signs Award.” The sign industry has always been a welcoming place, for men. But as we continue to move the industry forward, women are no longer waiting for someone to open the door or to give them a seat at the table. It is amazing to see so many women on the expo floor, not as booth props in swimsuits (cringe) but as owners, leaders, fabricators and installers. Thank you for being bold and using your reach to showcase just some of the women making big moves in this niche industry. — Russell Toynes, Studio Dzo, Austin, TX

Outside the Box

• I am always interested in working with non-standard materials incorporated into sign design. We recently purchased a five-axis water jet and we are not cutting stone pavers and tile, [but] providing inset floor and wall signage for our clients. — Matt Robinson, Eastern Sign Tech, Burlington, NJ

Reader Requests

• Would be interesting to see some articles on mental health, burnout and dealing with more aggressive/rude customers. — Dennis Schaub, FastTrack Signs, Bellefontaine, OH
• I’d like to see more articles about salespeople, how to manage them and best practices to compensate/commission them. — Marco Milliotti, Image360 South Orlando, Orlando, FL
• An overview of electrical signage and best practices for ‘Making the Connection.’ — Thomas Nance, Signarama Downtown, Louisville, KY

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