63% of Sign Pros Read/Listen to Business-Advice Books and/or Podcasts

DO YOU OR DON’T YOU? Our Brain Squad sounds off on self-education.

Published

3 years ago

May 3, 2022

Signs of the Times Staff Signs of the Times April 2022 Issue

QUESTION:

Do you read/listen to business-advice books and/or podcasts?

Yes: 63%

Read when I have time. — Jim Singer, Carl’s Signs, Irwin, PA
Good to Great, Outliers, The Subtle Art of Not Giving a F*ck. These are all great business books. — Willis Wood, RiNo Sign Works, Lakewood, CO
Read to find out new ideas/approaches. — Mike Powell, Sign Solutions of Ohio, Lima, OH
At least two books per month on Audible. Other various podcasts. Also, book summaries via Headway app. — Sean Tomlin, Designer Wraps, Pitman, NJ
Podcasts are great to see what’s trending. — Glenn Goehrung, Signs by Tomorrow-Rockville, Rockville, MD
In sales I spend a lot of time driving. It is the best use of that drive time. — John Hipple, Sign Designs, Joplin, MO

No: 37%

I used to. But now I do not have the time. — Gwen Snow, Innovative Sign Systems, Vista, CA
I did for years and find it worthwhile but feel like I have little use for them at my age. — Peter Poanessa, Keene Signworx, Swanzey, NH
Don’t have time. — John Myres, Landmark Signs, Orange, CA
I should! — Brad Turpin, Jr., Ruggles Sign, Versailles, KY

QUESTION:

How much have your overall costs increased in the last 12 months?

1% to 5%
9%
5+% to 10%
20%
10+% to 15%
41%
15+% to 20%
22%
More than 20%
8%

QUESTION:

How much has your overall pricing increased in the last 12 months?

1% to 5%
22%
5+% to 10%
39%
10+% to 15%
30%
15+% to 20%
7%
More than 20%
2%

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Signs of the Times Staff

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

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