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63% of Sign Pros Read/Listen to Business-Advice Books and/or Podcasts

DO YOU OR DON’T YOU? Our Brain Squad sounds off on self-education.

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QUESTION:

Do you read/listen to business-advice books and/or podcasts?

Yes: 63%

  • Read when I have time. — Jim Singer, Carl’s Signs, Irwin, PA
  • Good to Great, Outliers, The Subtle Art of Not Giving a F*ck. These are all great business books. — Willis Wood, RiNo Sign Works, Lakewood, CO
  • Read to find out new ideas/approaches. — Mike Powell, Sign Solutions of Ohio, Lima, OH

  • At least two books per month on Audible. Other various podcasts. Also, book summaries via Headway app. — Sean Tomlin, Designer Wraps, Pitman, NJ
  • Podcasts are great to see what’s trending. — Glenn Goehrung, Signs by Tomorrow-Rockville, Rockville, MD
  • In sales I spend a lot of time driving. It is the best use of that drive time. — John Hipple, Sign Designs, Joplin, MO

No: 37%

  • I used to. But now I do not have the time. — Gwen Snow, Innovative Sign Systems, Vista, CA
  • I did for years and find it worthwhile but feel like I have little use for them at my age. — Peter Poanessa, Keene Signworx, Swanzey, NH
  • Don’t have time. — John Myres, Landmark Signs, Orange, CA

  • I should! — Brad Turpin, Jr., Ruggles Sign, Versailles, KY

QUESTION:

How much have your overall costs increased in the last 12 months?

1% to 5%
9%
5+% to 10%
20%
10+% to 15%
41%
15+% to 20%
22%
More than 20%
8%
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QUESTION:

How much has your overall pricing increased in the last 12 months?

1% to 5%
22%
5+% to 10%
39%
10+% to 15%
30%
15+% to 20%
7%
More than 20%
2%

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

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