63% of Sign Pros Read/Listen to Business-Advice Books and/or Podcasts
DO YOU OR DON’T YOU? Our Brain Squad sounds off on self-education.
QUESTION:
Do you read/listen to business-advice books and/or podcasts?
Yes: 63%
- Read when I have time. — Jim Singer, Carl’s Signs, Irwin, PA
- Good to Great, Outliers, The Subtle Art of Not Giving a F*ck. These are all great business books. — Willis Wood, RiNo Sign Works, Lakewood, CO
-
Read to find out new ideas/approaches. — Mike Powell, Sign Solutions of Ohio, Lima, OH
- At least two books per month on Audible. Other various podcasts. Also, book summaries via Headway app. — Sean Tomlin, Designer Wraps, Pitman, NJ
- Podcasts are great to see what’s trending. — Glenn Goehrung, Signs by Tomorrow-Rockville, Rockville, MD
- In sales I spend a lot of time driving. It is the best use of that drive time. — John Hipple, Sign Designs, Joplin, MO
No: 37%
- I used to. But now I do not have the time. — Gwen Snow, Innovative Sign Systems, Vista, CA
- I did for years and find it worthwhile but feel like I have little use for them at my age. — Peter Poanessa, Keene Signworx, Swanzey, NH
-
Don’t have time. — John Myres, Landmark Signs, Orange, CA
- I should! — Brad Turpin, Jr., Ruggles Sign, Versailles, KY
QUESTION:
How much have your overall costs increased in the last 12 months?
| 1% to 5% |
|
9%
|
| 5+% to 10% |
|
20%
|
| 10+% to 15% |
|
41%
|
| 15+% to 20% |
|
22%
|
| More than 20% |
|
8%
|
QUESTION:
How much has your overall pricing increased in the last 12 months?
| 1% to 5% |
|
22%
|
| 5+% to 10% |
|
39%
|
| 10+% to 15% |
|
30%
|
| 15+% to 20% |
|
7%
|
| More than 20% |
|
2%
|
What’s the Brain Squad?
If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.
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