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79% of Signmakers Plan to Raise Prices at the Start of 2022

DO YOU OR DON'T YOU: Plus more insights from our Brain Squad.

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QUESTION:

Do you plan to raise your prices at the start of 2022?

Yes: 79%

  • Just about all of our costs, material, labor and overhead have gone or will go up. — David Ferro, 303 Sign Co., Longmont, CO
  • Have been raising them gradually since July. — Chrysanna Hanes, Sign Art Group, Tampa, FL
  • To account for material increases as well as pay increases. — Abdul Cassimjee, Stallion Signs, San Antonio, TX
  • Prices of supplies and shipping have gone way up, so we are adjusting our prices. — Lannette Ring, Signs & Designs by AFS, Colfax, WA
  • Rising costs of materials and labor. — John Yarger, North American Signs, South Bend, IN
  • As all of our suppliers [raised] their prices (aluminum, vinyls, etc.), we ate that cost for our customers for the past year. We can’t do that again. — Mary Hester, Carolina Pride, Timberlake, NC
  • Fuel, to start with, have you seen the price? Pretty much all materials have gone up if you can get them. — Tish Scialampo, Absolute Sign, Los Alamitos, CA
  • All of our suppliers are raising their prices and employees are hard to find, so we have to increase the rates for the ones we have in-house to make sure they stick around. — Henry Quezada, Baron Sign Manufacturing, Jupiter, FL

No: 21%

  • To remain competitive with the competition. — Corrie Lebens, Crown Signs Systems, Mount Vernon, Ny
  • We raised prices in July. Steve Roark, Stripe-It, Florence, Sc
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QUESTION:

How much does your revenue generation slow during the winter months (Dec. 21-Mar. 21)?

More than 20%
11%
10+% to 20%
30%
5+% to 10%
22%
Up to 5%
19%
None (our revenue increases)
18%

QUESTION:

Which is your slowest revenue-generating winter month?

December
28%
January
29%
February
24%
March
8%
Other (our revenue does not slow in the winter)
11%

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

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Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].

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