79% of Signmakers Plan to Raise Prices at the Start of 2022

QUESTION:

Do you plan to raise your prices at the start of 2022?

Yes: 79%

• Just about all of our costs, material, labor and overhead have gone or will go up. — David Ferro, 303 Sign Co., Longmont, CO
• Have been raising them gradually since July. — Chrysanna Hanes, Sign Art Group, Tampa, FL
• To account for material increases as well as pay increases. — Abdul Cassimjee, Stallion Signs, San Antonio, TX
• Prices of supplies and shipping have gone way up, so we are adjusting our prices. — Lannette Ring, Signs & Designs by AFS, Colfax, WA
• Rising costs of materials and labor. — John Yarger, North American Signs, South Bend, IN
• As all of our suppliers [raised] their prices (aluminum, vinyls, etc.), we ate that cost for our customers for the past year. We can’t do that again. — Mary Hester, Carolina Pride, Timberlake, NC
• Fuel, to start with, have you seen the price? Pretty much all materials have gone up if you can get them. — Tish Scialampo, Absolute Sign, Los Alamitos, CA
• All of our suppliers are raising their prices and employees are hard to find, so we have to increase the rates for the ones we have in-house to make sure they stick around. — Henry Quezada, Baron Sign Manufacturing, Jupiter, FL

No: 21%

• To remain competitive with the competition. — Corrie Lebens, Crown Signs Systems, Mount Vernon, Ny
• We raised prices in July. Steve Roark, Stripe-It, Florence, Sc

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QUESTION:

How much does your revenue generation slow during the winter months (Dec. 21-Mar. 21)?

More than 20%
11%
10+% to 20%
30%
5+% to 10%
22%
Up to 5%
19%
None (our revenue increases)
18%

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QUESTION:

Which is your slowest revenue-generating winter month?

December
28%
January
29%
February
24%
March
8%
Other (our revenue does not slow in the winter)
11%

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