Electric Signs

A Fountain of (Social) Love

Published

14 years ago

February 17, 2010

Susan Conner Signs of the Times March 2010 Issue

Aerva Inc. (Cambridge, MA) and the Cincinnati (OH) Center City Development Corporation (3CDC) have announced the use of Aerva Pic2Screen, a social-media application developed by Aerva, for photo upload by users to the LED display located in Fountain Square in Cincinnati, reported DigitalSignageToday.com. The Pic2Screen application is sponsored by P&G.
The Fountain Square social-media application was part of an integrated Valentine s Day campaign, with additional sponsors such as Hyatt Regency Cincinnati, Jones The Florist, Via Vite restaurant and KISS 107.1.
As part of the campaign, users emailed photos to valentine@aerva.com and, after having been approved, the photos were displayed on the videoscreen on Valentine s Day.
In 2006, 3CDC selected Aerva’s digital-signage technology to drive the 42 x 28-ft. outdoor LED display, as part of a $42 million revitalization effort that was completed in October 2006.

Related Topics:Electric Signs February 2010

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