Arbitron Inc. has released the results of the first, full audit of the proof-of-play component of BroadSign s digital-signage software, using its Portable People Meter (PPM) technology. BroadSign is a provider of software for managing DOOH networks.
Arbitron’s PPM-technology-based, proof-of-play audit replaces manual screen monitoring with advanced technology, making the task of verifying advertising compliance more affordable for digital-signage networks.
The audit determined overall, proof-of-play accuracy rate of 99.64%. The results were obtained by processing more than 210,000 commercial plays detected by PPM devices, which were placed for several weeks at locations operated by multiple BroadSign-powered, digital-signage networks in the U.S. and Canada.
For the audit, Arbitron randomly sampled screen locations with various configurations that included both audio and no audio programming and screen-level and player-level reporting.
“Screen-audience numbers mean little to advertisers if you can’t prove first that their ads played as scheduled, said Brian Dusho, BroadSign CEO. By having Arbitron audit our proof-of-play reporting system, we are giving our client networks an added level of confidence in the accuracy of their campaign reports, which helps them justify ad rates and negotiate with advertisers.
George Brady, VP, Out of Home Services, Arbitron Inc., said, For this new medium, our Portable People Meter technology provides an auditable proof-of-play system that equips digital out-of-home networks with an independently verifiable means of ensuring that advertiser s schedules are played as contracted.
Arbitron s survey marks the beginning of the series of annual audits to be conducted for BroadSign.
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