Categories: Banners + AwningsDesignElectric Signs

Auto Show Stoppers

Along with the cars, signs always take center stage at Detroit’s North American International Auto Show (NAIAS), and this year’s show was no exception.

Outside of the Cobo Center, where the annual show is held, downtown Detroit was dressed up in all sorts of large-format, temporary signage and other auto-industry related hoopla. The hall, however, provided the main attraction.

High-definition, electronic displays of every shape and size covered the venue’s walls, ceiling, staircases and structural elements.

This photo gallery demonstrates the critical role signage and graphics plays in adding excitement and interest to any event.

Jeff Russ

Jeff Russ is a content studio manager for SmartWork Media and was the senior art director of Signs of the Times from 1996-2021. A graphic designer and illustrator with an interest in sign design and sign history, Jeff documents important, interesting and notable design trends in the sign industry as a contributor to Signs of the Times. He has written dozens of features for Signs, and his column, Design Matters, was published for more than a decade.