Electric Signs

Be a Fancouver

Total Immerson and Yahoo! convert Olympic fans into gold-medal avatars.

Published

14 years ago

February 12, 2010

Louis M. Brill Signs of the Times March 2010 Issue

Yahoo! and augmented-reality leader Total Immersion are inviting Olympic visitors to join the gold-medal experience in Yahoo!’s “Fancouver” exhibit at the Vancouver games. Passersby can insert themselves into the festivities in a host of guises by using the augmented reality feature of the OOH display. Kicking off today February 12, the Fancouver display’s dual windows use face tracking and tracking to a brochure, to give fans a distinctly different view of the proceedings. Helios Interactive Technologies partnered with Total Immersion in handling systems integration and installation, along with providing onsite technical support.

Related Topics:Electric Signs February 2010

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