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Brand Building, Cross Training and More Items Comprise June’s List

Two Brain Squad members are updating their own companies’ signage.




JUNE 1-8

MARKETING Michael Snow, Innovative Sign Systems (Vista, CA), plans to generate a prospect list for ADA signs. Across the country, Bobby Jordan, Fastsigns White Marsh-Joppa (Joppa, MD), is taking a team approach to prospecting: 25 new leads a week divided among three people.

EMPLOYEES “Hire new staff, a two- to three-month initiative” is on the list this month for Andrew Akers, Image360 DC-Silver Spring (Kensington, MD). Across the continent again, Louise Fischer, Trimline Signs & Graphics (Rocky Mountain House, AB, Canada), hopes to have hired a new staff person and to be busy training them.


JUNE 9-15

VACATION Ted Dewitt, Signarama-Covina (Covina, CA), wants to firm up the shop’s PTO schedule for the summer months “now that school will be out.” Myke Baugh, Roughrider Signs & Designs (Jamestown, ND), will book up the summer and fall, but “allow some time for family.” And Earl Walker, Image360 Tucker (Tucker, GA), is of the same mind, planning to “take some time off to refresh.”

JUNE 16-23

TRAINING Cross-training staff to allow each to see what the other is doing is on the June docket for Jeff Thomas, Crossroad Sign Studio (Lynnwood, WA). He expects the training to improve coordination, stay hand-offs and impart a sense of completion with urgency — “a key competitive advantage and core company value,” Thomas says.

JUNE 24-30

BRANDING “Revamp our business signage and marketing materials” are priorities this month for Ian McLellan, Hill House Graphics (Bristol, RI). Meanwhile, Cody McElroy, Commercial Signs (Houma, LA), also plans to “update our website and signage for our shop.”

WORKLOAD Louise DiGiacomo, Signs of Art Graphic Design (Philadelphia), hopes to “just keep up with the jobs coming in [and she is] looking forward to warmer weather for outside jobs.” Cindy Gillihan, Gilly’s Super Signs (Placerville, CA), has a more modest goal: “Get caught up!”


Our Facebook Post of the Month

This Signs of the Times Facebook post attracted the most views, likes, comments and shares among our nearly 10k followers last month.

Making a repair atop NYC’s Woolworth Building, 1932. This post had over 160,000 views. Photo by Leslie Jones. — Jeff Russ, SOT Facebook curator Jeff Russ, SOT Facebook curator

We post six times/week at Check us out and like or comment on your favorite posts. One may be our next post of the month.




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