Manager's To Do

Sign Company Social Media, Website and Education Top April’s List

One sign pro is narrowing his customer base to those who reliably pay.

Published

4 weeks ago

April 1, 2024

Signs of the Times Staff Signs of the Times April 2024 Issue

MAR. 31-APR. 6

ECOMMERCE Sarah Dixon, Unified Sign and Design (Louisville, KY) is launching a retail site for graphics. Meanwhile, Marti Etheridge, Laguna Bay Printworks (Laguna Vista, TX) will be creating 100 more designs for Laguna Bay’s ecommerce site.

APR. 7-13

TRADESHOWS Attending the ISA International Sign Expo 2024, April 10-12 in Orlando, FL, is on the itinerary for Tim Ward, Sign Solutions (Frederick, MD). 25% of our Brain Squad also plans to attend, according to our most recent survey.

CUSTOMERS Greg Gimbert, Southeastern Lighting Solutions (Daytona Beach, FL) has collections and reducing relationships to those who can pay on time on his list. Smart, that.

APR. 14-20

SOCIAL MEDIA “I need to post on social media on a more regular basis,” says Lisa Hyman, Creative Printing and Internet Services (Boone, NC). “Not that we rely on this form of advertising,” she adds, “but it is good to have some sort of appearance on the platforms.”

APR. 21-27

INVENTORY Thomas Nance, Signarama Downtown (Louisville, KY) has re-evaluating the shop’s stocking levels of materials on April’s docket.

WEBSITE An update of the company’s site and social media are in the works for Raychel O’Donoghue, Lexington Signs & Graphics (Burlington, MA), while Jim Brewer, Tennessee Sign Co. (Murfreesboro, TN) also plans a website refresh, as well as launching new SEO efforts.

APR. 28-MAY 4

EDUCATION “Keep learning,” urges Nancy Wilde, Wilde Signs (Vernon, BC, Canada). “Try something new.” Nancy plans to learn more about welding, occasioned perhaps by her role as a judge and former recipient of our Women in Signs Awards, as 2024 winner Christine Hykawy of City Image Signs (Edmonton, AB, Canada) is an expert welder (see page 26).

Our Facebook Post of the Month

This Signs of the Times Facebook post attracted the most views, likes, comments and shares among our nearly 10k followers last month.

Hey Gulf, you know we love branding, but you need to take it down a notch. 1950’s. — Jeff Russ, SOT Facebook curator

We post six times/week at facebook.com/signsofthetimesmagazine. Check us out and like or comment on your favorite posts. One may be our next post of the month.

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.