Marketing Signs to Schools, Tradeshow and Quote Follow-up Make May’s List

APR. 28-MAY 4

MARKETING In May Ted DeWitt and Signarama-Covina (Covina, CA) do more marketing to school districts. They work with schools throughout the year, but May is when they concentrate on getting the summer projects, DeWitt says. “They tend to be fewer but larger than during the year. Easier to do major work when the kids are not around.”

MAY 5-11

TRADESHOWS May is also for follow-up on contacts and opportunities from April’s ISA Expo for Keith Davis, KRD Design (Chester Springs, PA). Meanwhile, Mike McClure, Ad Art (San Francisco) will prepare for and attend ICSC Las Vegas.

PHOTO: ISTOCKPHOTO

TECHNOLOGY “We are planning to use AI to gain insight and customize marketing messages to specific industries,” says Kevin Obregón, Brown Graphics (Dallas).

MAY 12-18

CUSTOMERS Sarah Dixon, Unified Sign and Design (Louisville, KY) is launching a new CRM system that feeds directly into Unified’s project management software and production schedule in order to streamline the flow of information and avoid redundancy.

MAY 19-25

SALES Frank Murch, Signs for San Diego (Oceanside, CA) plans to follow up on older quotes. Edward DeZuzio, Butler Sign Co. (Wayne, NJ) vows to “Make more phone calls!”

MARKETING Jim Brewer, Tennessee Sign Co. (Murfreesboro, TN) will examine new approaches to improving his shop’s online marketing and lead generation campaigns. Charles Counts, Crownmax (Dunbar, WV) plans to increase marketing by direct mail.

MAY 26-JUNE 1

HEALTH “Get a good night of sleep,” suggests Bobby Jordan, Fastsigns of White Marsh-Joppa (Joppa, MD). “Exercise. Avoid greasy food,” he adds. Solid advice for us all!