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Daktronics Announces 2023 Sign Design Winners

Indigo Signs and Sign Shop Illuminated win their respective categories.




Daktronics (Brookings, SD) has announced the winners of the company’s Sign Design Contest, which was part of the annual Sales Expo held in their global headquarters in Brookings, according to a press release from Daktronics.

The winner for the 50 sq. ft. and larger category was Indigo Signs for their multi-sided sign for Blue Cross Blue Shield of North Dakota in Fargo. The under-50-square-feet winner was Sign Shop Illuminated for the Space Foundation Discovery Center in Colorado Springs, Colorado.

“This was the largest Sign Design Contest since the pandemic,” Jess Bern, Daktronics commercial marketing strategist, is quoted in the release. “And the entries were incredible. The structures were top notch, and we’re seeing a trend toward tighter pixel pitches with higher quality images in larger physical sizes.”

Blue Cross Blue Shield of North Dakota by Indigo Signs (left) and Space Foundation Discovery Center by Sign Shop Illuminated (right)

The 50 sq. ft. or larger winner for Blue Cross Blue Shield of North Dakota lies in the heart of the retail and business district of Fargo, ND. It features a Daktronics GT6x 360 x 405 8mm display.

“This sign was developed in house with the help of our senior artist Greg Nelson and through the consultation with the customer and sales representative Jill Gustofson,” Indigo Signs Director of Sales Dan Combs is quoted in the press release.


The under-50-sq.-ft. winner for the Space Foundation Discovery Center is designed to look like a space shuttle that’s ready to launch, incorporating a 216 x 108 10mm GT6x display.

“Our team getting recognized and honored at the national level speaks to the hard work they put in to help us get to this point, and I cannot thank them enough for everything they do,” Sign Shop Illuminated business owner Louis DeSantis is also quoted.

Winners of the Sign Design Contest were voted on by their peers during Sales Expo, a Daktronics event that takes place every September, gathering sign professionals together to network and learn.

For more information, visit

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