Brainstorms

Dear Sign Companies, You Can Do Better with Your Holiday Cards

Sincerely, this easy way to impress clients.

Published

3 years ago

December 11, 2022

Signs of the Times Staff Signs of the Times December 2022 Issue

Customized Holiday Cards

Mailing a holiday card to customers is standard practice at many businesses. To ensure your cards stand out, try to customize each with a photo of the client themself, their logo or their branding. In terms of attracting attention, a card featuring a loyal customer showing off, for example, their new monument sign, sure beats another shot of Santa’s grizzled visage.

Secrets of Lead Generation

Boost your sales by generating more leads! In this light and lively webinar featuring Maggie Harlow, CEO of Signarama Louisville Downtown (Louisville, KY) and the “Business of Signs” columnist for Signs of the Times, learn the secrets of how leads are generated, where they come from and how you can cultivate better (not just more) leads.