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Use “Asynchronous Brainwriting” Method to Generate Ideas

Effectiveness is much higher than more traditional brainstorming sessions.




After the Brainstorm

Brainstorming has been a staple of the business scene for 70 years, but research is increasingly showing it doesn’t work particularly well. Only one person can speak at a time and it’s easy for some personalities — and their ideas — to dominate, so few good ideas are actually generated. A new study suggests something called “asynchronous brainwriting,” wherein participants rotate between eight-minute individual writing sessions and three-minute group sessions to read over each other’s ideas. Researchers from the University of Texas at Arlington found that participants using this method thought of an idea every two minutes on average, a much higher rate than more traditional brainstorming sessions.



Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

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