Electric Signs

Digital Signage as Decor

EDS at the Las Vegas Planet Hollywood fills many roles.

Published

17 years ago

October 29, 2008

MaryKate Moran Signs of the Times October 2008 Issue

The Vegas Strip just got a digital dose of Hollywood, thanks to Panasonic and the new Planet Hollywood Resort & Casino. The casino, formerly known as the Aladdin, boasts an outdoor, curved, 57-ft.-high LED screen, plus two more curved LED screens and a ribbon display that’s approximately 600 ft. long. At the center of the casino, 32, 65-in. plasma displays are arranged in a “video wall;” 15 more screens adorn the front lobby. Robert Earl, owner of Planet Hollywood, wants the digital signage to meld with the casino’s visual theme, not just deliver content.

The screens use Panasonic’s Network Media stage content-management software.

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