News

General Formulations Appoints New Director of Marketing Communications

Michelle LaPreze is charged with building a team to implement a global brand strategy.

Published

4 months ago

January 16, 2024

Marie Adamick

Michelle LaPreze, new Director of Marketing Communications for General Formulations

General Formulations (Sparta, MI) has announced the appointment of Michelle LaPreze as director of marketing communications, according to a press release.

Before joining General Formulations, LaPreze held leadership positions at organizations including Boy Scouts of America, McEnearney Associates, and Capital Coating Concepts in Washington, according to the press release. In her new role, LaPreze will be responsible for spearheading the company’s global marketing communications and brand strategy. She will also build a robust marketing communications team.

“Michelle’s appointment as director of marketing communications brings a source of great enthusiasm for General Formulations,” Tim Leavenworth, vice president of strategic marketing and business development, is quoted in the press release. “With her fresh perspective and extensive professional marketing expertise, Michelle is poised to make a significant impact within our organization. We look forward to her contributions in advancing the company’s marketing efforts and strengthening its position in the market.”

For more information, visit generalformulations.com.

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