Connect with us


General Formulations Names VP of Sales

Michael Maxwell had been with Mimaki USA where he served as a senior manager.




Michael Maxwell, General Formulations

Michael Maxwell, General Formulations

General Formulations (Sparta, MI) announced the addition of Michael Maxwell as vice president of sales.

Prior to his new role at General Formulations, Maxwell held a variety of positions in industry-leading companies including Mimaki USA, Gerber Scientific, and Reece Supply Co., according to a press release from the company. In his new role, Maxwell will direct the sales and customer service management functions in the US, Canada, Latin America, Australia, and New Zealand.

“Michael’s industry knowledge, relationships, and extensive background working with key printers and distribution partners will be a huge asset for General Formulations,” Mike Clay, president of General Formulations, is quoted in the release. “We are extremely excited to have Michael in his new role and leading the GF sales team.”

For more information, visit


Kelsie Petersen is an editorial intern with Signs of the Times. She is currently in the process of finishing her degree at the University of Cincinnati.



SureColor R5070 and R5070L | Consistent, High-Quality Signage Printing

Achieve consistent, repeatable color for high-quality signage, including banners, adhesive vinyl, wallpaper and more, with the robust, reliable SureColor R5070 and R5070L 64-inch roll-to-roll resin signage printers. Learn more.

Promoted Headlines

Most Popular