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Here’s a Line in Cultivating Relationship-Based Clients and Not Transaction-Based Customers

It applies in all our interactions.

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“My goal isn’t to sell you something…”

The line continues: “My goal is to understand your needs and priorities and to provide you options. If we have the right option or solution for you, we’d love to earn your business!” It applies in all our interactions and we truly strive to cultivate relationship-based clients, not transaction-based customers.

Source: Jonathan Elam, Creative Sign Solutions Inc., Statesville, NC

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.

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