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How to Respond to a Sign Competitor’s Lowball Quote

The dig reminds clients there’s more to a sign than a bargain price.

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“If our competitor thinks their products are worth less than ours, I would have to agree.”

When we are told that our competitor’s pricing is less than ours, our response begins, “We do try to only offer the highest quality products available…”

Source: Heather Jack, Fastsigns of Oklahoma City, Oklahoma City, OK

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

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