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Woulda Coulda Shoulda

Hey Buddy, Your Procrastination Is Not My Problem

An old-time sign guy encourages a frank retort to the clients who don’t plan ahead.

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Things you wanted to say to frustrating clients, but didn’t.

Years ago, I once had an old-time sign guy advise me to tell my customer, “Your procrastination is not my problem.” Unfortunately, it is my problem if we want to keep the customer. Even though they sat on the fact that they had a set opening date many months ago, they did not think about their signage until a few weeks from the opening. We need to survey, design, price, review specs with client to meet budget; re-price, engineer, submit to municipal design review for a blessing; then to the building department and then fabricate channel letters, blade sign, awnings and interior graphics. Sure, no problem. I wish I could say this was a rare occurrence, but it happens frequently.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously. You can join the Brain Squad at signsofthetimes.com/brainsquad.

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].

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