How Much Do Sign Companies Charge?

Design time, site surveys, ACP panels, banners, service-call minimums and more.

Published

1 year ago

March 7, 2025

Signs of the Times Staff

55. How much do you charge for a straightforward physical site survey?

Less than $50
14%
$50 to $99
14%
$100 to $149
19%
$150 to $199
16%
$200 or more
37%

56. How much do you charge to fabricate a 4 x 8-ft., 3mm ACP panel with digital vinyl and laminate, art provided (no site-survey or installation)?

Less than $50 Less than $400
15%
$400 to $449
24%
$450 to $499
19%
$500 to $549
20%
$550 to $599
7%
$600 or more
15%

57. How much do you charge to install a 4 x 8-ft., 3mm ACP panel with digital vinyl and laminate, art provided, 8 ft. or less from the ground (one-person job)?

Less than $200
23%
$200 to $249
27%
$250 to $299
21%
$300 to $349
12%
$350 to $399
7%
$400 or more
10%

58. How much do you charge to install a 3 x 10-ft., 13-oz. banner with art provided and grommets every 2 ft. on all four sides, 8 ft. or less from the ground (one-person job)?

Less than $150
27%
$150 to $199
33%
$200 to $249
19%
$250 to $299
11%
$300 or more
10%

59. How much do you charge for a designed, full vehicle wrap, per square foot?

Less than $10
4%
$10 to $14
22%
$15 to $19
42%
$20 to $24
21%
$25 or more
11%

60. How much do you charge to install (only) a customer-provided vehicle wrap, per square foot?

Less than $5
10%
$5 to $9
37%
$10 to $14
24%
$15 to $19
17%
$20 or more
12%

61. How much is your minimum charge to send out a service crew?

Less than $200
40%
$200 to $299
35%
$300 to $399
15%
$400 to $499
8%
$500 or more
2%

62. How much do you charge to fabricate a 3 x 10-ft., 13-oz. banner with art provided and grommets every 2 ft. on all four sides (no installation)?

63. How much do you charge for design time, per hour?

64. How much do you charge for 1 hour of labor and crane/bucket truck time for a service call?

Less than $200
28%
$200 to $249
29%
$250 to $299
21%
$300 to $349
11%
$350 to $399
2%
$400 or more
9%

65. What’s the most you’ve ever charged for one sign project?

Less than $25,000
17%
$25,000 to $49,999
17%
$50,000 to $99,999
14%
$100,000 to $199,999
19%
$200,000 to $499,999
15%
$500,000 to $999,999
9%
$1 million to $1,999,999
6%
$2 million to $2,999,999
1%
$3 million to $4,999,999
1%
$5 million or more
1%

YOU NEVER KNOW. The sign pro who reports selling a project for $5M or more also reports having made between $100K and $250K in compensation last year with the same expected for this year.

Signs of the Times Staff

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].

click to Comment(Comment)

Next Part

Signshop Owners and Managers on Marketing

Previous Part

How Much Do Sign Companies Pay for Materials?

Secrets of Lead Generation

Boost your sales by generating more leads! In this light and lively webinar featuring Maggie Harlow, CEO of Signarama Louisville Downtown (Louisville, KY) and the “Business of Signs” columnist for Signs of the Times, learn the secrets of how leads are generated, where they come from and how you can cultivate better (not just more) leads.