THE SIGNS OF THE TIMES Brain Squad is teaching me a lot about folks in the industry. I hope it’s informing you every month, too. In anticipation of this October issue, we surveyed the Squad on a number of Halloween-related topics…
Make sure you don’t read “16 Scary Stories from Sign Pros” after dark. Or if you do, keep all the lights on!
In Buzz Session — our redesigned content’s back-of-the-book secret — check out the responses to Do You or Don’t You’s ‘Do you like “scary” movies or television shows?’ My favorite was from a Brain Squad member who wrote, “The scariest movie I will watch is Ghostbusters.”
Find out where Halloween ranks among the Squad’s list of favorite holidays and the extent to which they participate in the festivities … if at all. And for One Quick Question we asked, ‘What is your most “terrifying” business concern heading into Halloween?’ One answer in particular caught my attention: “Nothing.” While I admire that courage, I can’t help but think of the archetypal scary movie overconfident character striding straight into danger’s path…
As for me, “I ain’t afraid of no ghost.” : )
- Dimensional and channel letters can be bought wholesale or made in house. (Tech Products)
- Printed graphics have as many applications as the imagination can conjure. (The Wide World of Print)
- Prepare before interviewing job candidates to make it productive and painless for both of you. (Heidi Tillmanns)
- Think of your business as the evolution of many businesses over time, to support growth and change. (Maggie Harlow)
- Learn how not to handle the management succession of a family sign company. (Real Deal)
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