Woulda Coulda Shoulda

IOAFS: The Sign Pro’s Favorite Acronym

The woulda-coulda-shoulda, catch-all phrase for the ages.

Published

3 days ago

April 30, 2026

Signs of the Times Staff Signs of the Times May 2026 Issue

Things you wanted to say to frustrating clients, but didn’t.

“It’s only a f@ sign.”

I once had a coworker who had a personalized license plate saying “IOAFS.” There’ve been many times I wanted to say that to cities, neighborhood groups and even customers.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

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Secrets of Lead Generation

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