Paula Fargo

Is Your Shop “Findable”?

Why local SEO matters more than you think.

Published

4 months ago

December 21, 2025

Paula Fargo

PHOTO: ISTOCKPHOTO

EVEN THE BEST signshop in town won’t get the job if people can’t find you online.

When someone searches for “sign shop near me” or “vehicle wrap Baltimore,” is your business in the top three? If not, you’re invisible to a huge chunk of potential customers. That’s why local SEO is a must-have — not a nice-to-have.

Start with Your Google Business Profile

It’s free, powerful and often the first thing people see when they search for you.

Make sure it’s all three of the following:

Verified and claimed
Has recent photos and a service list
Includes accurate hours, contact info and a link to your website

Bonus points for using the Q&A and posts features!

Reviews Play a Big Role

Google loves businesses with consistent, positive reviews. Ask happy customers to leave one and respond to every review — good or bad.

AI Pro Tip of the Month:

Ask ChatGPT to help write a keyword-rich “business description” for your Google Business Profile. Prompt: “Write a local SEO-friendly business description for a sign shop in Austin, TX that does wraps, banners, and storefront signage.”

Related Topics:Selling a Business selling a sign company

Paula Fargo

Paula Fargo is the former owner of Curry Printing (Baltimore) and has recently hung up her shingle as a business consultant specializing in helping other print and signshop owners with process, productivity and profitability improvement.

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