ISA Names Hensley VP, Sales and Marketing

The International Sign Assn. (ISA), Alexandria, VA, has appointed Brandon Hensley as VP, Sales and Marketing. He brings more than 12 years of experience in event marketing and sales and operations management. Previously he served as VP of Sales at National Trade Productions, where he oversaw oversaw event revenue and managed the sales team. He also has extensive international sales experience and has managed more than 750 international exhibiting partnerships and many international sales agents.
“Brandon brings a wealth of expertise in event marketing and sales management,” said ISA President and CEO Lori Anderson. “His aggressive determination and can-do attitude is exactly what our industry needs. ISA is very fortunate to have an individual with his personal and professional qualities on board.”
“The next year will continue to prove challenging to all industries as the new economy continues to establish itself and the norm is redefined,” says Hensley. I feel honored to have the opportunity to work with an excellent group of people on the issues facing ISA and the sign industry in these uncertain times.”