Woulda Coulda Shoulda

This Sign Company Absolutely Hates Price Shoppers

What one shop wants to do with “Is this your best price?”

Published

3 months ago

May 6, 2024

Signs of the Times Staff Signs of the Times May 2024 Issue

PHOTO: ISTOCKPHOTO

Things you wanted to say to frustrating clients, but didn’t.

“Stop shopping only on price!”

You give them a quote for large vehicle graphics and they say, “Is this your best price? I mean, it’s basically just a sticker, right?” Find a sign partner like you would cast a movie: Recruit who you like, review their capabilities and ideas, then judge their overall value against the price.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Who’s Steering Signs of the Times?

We dive into the history of the sign industry’s oldest trade journal, highlighting some interesting facts about how it all started to where it’s headed. Did you know that Signs of the Times is nearly 120 years old?