Electric Signs

Landshark Spotted in Chicago

Lenticular vinyl display advertises Jimmy Buffet-inspired beer.

Published

15 years ago

July 21, 2009

Jacob Rieskamp Signs of the Times July 2009 Issue

Off the coast of Indonesia’s Papua province swims a shark that walks on its fins. Also, a landshark was also spotted in Chicago.

Located on 10 N. Michigan Ave., a 65 x 9-ft. display incorporated 3-D lenticular vinyl that projected a bottle of Landshark, a Jimmy Buffet-inspired beer produced by Anheuser-Busch In Bev, and the slogan, “Let the Fin Begin.” Monster Media (Orlando, FL) created the body-responsive display that premiered in May and ran through June.

Buffet next adventure lies in Miami, FL, where Dolphin Stadium has been renamed Land Shark Stadium after the Buffet-A-B agreement was announced in May.

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