Alternatives to an energy-based setback
LED moving-message billboards must feature other elements beyond great technology to succeed
Create your own momentum in times of uncertainty.
Reuters' Times Square masterpiece sets the standard for LED technology.
Understand advertising before proposing a moving-message display
Alternative display media and their relative merits
As LEDs advance in quality, brightness, color and energy efficiency, new markets open.
Mobile marquees enhance sporting events, political rallies and concerts.
Full-color programmable billboard introduced in Jerusalem
A random sampling of electric-sign companies shows that electronic message centers (EMCs) constitute roughly 10% of the industry