A picture is worth a thousand words. A superlarge-format picture may be worth even more. According to a survey conducted by I.T. Strategies Inc., end users paid $26 billion for wide-format graphics in 2004, and that number is expected to soar to $37 billion by 2009.
From vehicles to building wraps to larger-than-life billboards, superlarge graphics send an undeniably big message, and the numbers indicate that companies eager to advertise are taking notice.
"There has been a significant growth in the number of advertisers considering using superlarge-format prints," said Stephen Freitas, chief marketing officer for the Outdoor Adv. Assn. of America (Washington, DC). "I do see it as a trend. It is continuing."
Technology, Freitas said, has propelled superlarge-format graphics forward, making it easier to print and install the applications. For example, transparent fabrics have simplified wrapping buildings, eliminating the need for a "blank wall."
But, for the technologically challenged and visually awed, superlarge-format graphics can easily be compared to a high-end fashion show. Vivid colors, various textures and ultra-hip designs mimic the high-profile fashion runways, boasting high-caliber production and triggering the viewer’s sensory perception. Superlarge banners hug the curves of skyscrapers, and vinyl wraps suction onto vehicles and trains, offering a sleek, skin-tight fit. Statuesque billboards rise above roadways and sidewalks, tempting consumers with their oversized images of anything from food to fun. Looking good has its price, though, and superlarge-format prints are the couture, luxury items few companies can afford.
For a glimpse at some recent superlarge applications, ST approached various printer manufacturers and service providers about their latestAdvertisement
New Golf Course Graphic Installations With Mactac
Visual communication is essential to a successful business. 2020 required restaurants to pivot from promotional graphics to safety and spacing graphics. Now that restaurants are reopening, it's time to make necessary signage updates and Mactac is here to help. Before you even enter a building, there are thousands of opportunities to welcome and inform your patrons. Whether that is with window graphics, sidewalk graphics, or building wall signage. Stick with us as we walk through the endless opportunities and which Mactac products can help you achieve the goal.
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