True Tales

Routine Question Reveals Sign Customers’ Naivete

“It’s amazing how many times this happens,” one sign pro says.

Published

2 years ago

October 4, 2023

Signs of the Times Staff Signs of the Times October 2023 Issue

Different Word, Same Thing

After picking up their decals for their truck doors, a client asked if we make stickers as well. We replied, “That is a sticker, sir.” Didn’t want to say what we could have said … It’s amazing how many times this happens. — Geoff Orlick, Quality Designs Ltd, Campbell River, Bc, Canada

Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.