Connect with us


SAi Appoints New VP of Product Management

Eyal Friedman to oversee both Flexi and EnRoute software products.




SA International (SAi; Sarasota, FL) has announced the appointment of Eyal Friedman to the position of vice president of product management, according to a press release from the company.

Eyal Friedman

Eyal Friedman, the new vice president of product management at SAi.

Friedman’s new role will embrace both SAi’s Flexi software for sign and display projects, as well as EnRoute CAD/CAM software for CNC routing applications. He will work with customers, internal engineers, reseller partners and OEM manufacturers to analyze and assess feedback and develop the company’s key products to continue to meet users’ specific needs, per the release.

Friedman has over two decades of experience with SAi, starting in 2000 when he joined the company as a technical support representative, before ultimately achieving the position of vice president of technical services.

“I’m delighted to be leading a team that always has its eye on adapting our products and adding tools to ensure we continue to meet the changing requirements of customers,” Friedman is quoted in the press release, “be they existing users running a digital printing workflow, or those seeking to leverage greater automation as they move from analogue to digital platforms.”

“Eyal boasts the established and extensive experience that blends a thorough technical knowledge of our foremost software packages together with a deep understanding of the design to production requirements of our customers,” Don Feagan, president and COO, SAi is quoted in the release.


For more information, visit



Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

Promoted Headlines

Most Popular