SAi Appoints New VP of Product Management

SA International (SAi; Sarasota, FL) has announced the appointment of Eyal Friedman to the position of vice president of product management, according to a press release from the company.

Friedman’s new role will embrace both SAi’s Flexi software for sign and display projects, as well as EnRoute CAD/CAM software for CNC routing applications. He will work with customers, internal engineers, reseller partners and OEM manufacturers to analyze and assess feedback and develop the company’s key products to continue to meet users’ specific needs, per the release.

Friedman has over two decades of experience with SAi, starting in 2000 when he joined the company as a technical support representative, before ultimately achieving the position of vice president of technical services.

“I’m delighted to be leading a team that always has its eye on adapting our products and adding tools to ensure we continue to meet the changing requirements of customers,” Friedman is quoted in the press release, “be they existing users running a digital printing workflow, or those seeking to leverage greater automation as they move from analogue to digital platforms.”

“Eyal boasts the established and extensive experience that blends a thorough technical knowledge of our foremost software packages together with a deep understanding of the design to production requirements of our customers,” Don Feagan, president and COO, SAi is quoted in the release.

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