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Shop Dogs Appreciated, Clients’ Perspectives and More from November’s Inbox

Also, seeking the benefits of using an auto brake.





  • A feature that focuses on the sign company from the client’s perspective. What’s important to them? What are their expected outcomes? What do they want to see more of? How can your team address their unique circumstances in a creative way? — James Keppel, CLI Services, Denver
  • I would like to see an article that speaks to the fabrication and cost benefits of an auto brake like Roper Whitney and Tennsmith. — John Johnson, A-Plus Signs Inc., Fresno, CA

Automation Intelligence

  • In what ways does AI (Artificial Intelligence) make design, production and installation easier or expand possibilities? — Kevin Obregon, Brown Graphics Inc., Dallas

Woo, Doggies!

  • Can’t say it enough, we here at AG [Atchley Graphics] all loved the article on shop dogs! It was an honor to have been a part of that! — Derek Atchley, Atchley Graphics, Columbus, OH

Praise & Accolades

  • Keep doing a great job. Really enjoy your magazine and appreciate being included in [Brain Squad] surveys. — Nancy Wilde, Wilde Signs, Vernon, BC, Canada
  • Simply appreciate the continued point-of-view from management and ownership. Signmaking skills only go so far, it’s [a] business at the end of every day! — Jeff Thomas, Crossroad Sign Studio, Lynnwood, WA

REACH OUT! We always love to hear from you. Send your Inbox letters to us at





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