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Manager's To Do

Seasonal Work and Storage, Follow Ups and Other Items for March’s List

Spring cleaning and graduation signwork, plus preparing for the ISA Expo.

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MAR. 1-9

MARKETING March is when Russell Toynes, Studio Dzo (Austin, TX), begins circling back with clients from the previous year and following up on projects that were completed. “Typically these check-ins spark new job discussions,” he says. Similarly, Bobby Jordan, Fastsigns of White Marsh-Joppa (Joppa, MD) plans to look at the previous year’s orders and call on clients.

TRADESHOWS Keith Davis, KRD Design (Chester Springs, PA) will be doing his final prep for the ISA International Sign Expo 2024 in Orlando, FL, where he will be presenting.

MAR. 10-16

CUSTOMERS In March, Cindy Ballard-Guminski, AlphaGraphics Oceanside (Oceanside, CA) conducts “email and phone touches to past clients that require tax preparation signage or mailings,” she says.

STORAGE Kelley Campbell, Specialty Graphic Solutions (Vancouver, WA) plans to sort through her shop’s cold-weather gear and tools. “Toss what’s no longer in good shape,” she advises. “And clean up/store the things you’ll keep for next winter.”

MAR. 17-23

SEASONAL “We will be concentrating on the spring cleaning companies,” offers Ted DeWitt, Signarama-Covina (Covina, CA), meaning landscapers, HVAC services, roofing and plumbing outfits. “All home service companies will be getting busy that time of year,” he says. Meanwhile, Earl Walker, Image360 Tucker (Tucker, GA), will send out graduation reminders to local schools. “We typically produce over 2,000 signs in May,” Walker reports.

SOCIAL MEDIA Chad Lawson, Sign Pro of Skagit Valley (Mount Vernon, WA), is starting a new social media push. “Something we have never done in the past,” he says. It’s never too late!

MAR. 24-31

MANAGEMENT “Build a marketing plan!” urges Adam Brown, Sign Effectz (Milwaukee). “Not just tactics, but a plan that analyzes your target market and your Ideal Customer Profile (ICP),” he says. “If you’ve never performed an ICP exercise, do that first.”

ANALYSIS At the end of March, Dominic Tancredi, Woodshed Stage Art (Cleveland, OH) reviews wins, losses, sales, etc. for Q1 for a meeting with his bookkeeper in early April.

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