Business Management

Sign Sales DNA Project Invites Sign Salespeople, Managers to Take Survey

Study determines what skills and traits are most important to sign salespeople

Published

9 years ago

July 8, 2015

Steve Aust Signs of the Times July 2015 Issue

David Fellman, the president of David Fellman and Assoc., a Cary, NC-based marketing and sales-consulting firm, is announcing The Sign Sales DNA Project, a research that asks sign-industry salespeople and executives what traits they believe are most important in being a successful salesperson. The survey, which is sponsored by Cyrious, solicits basic professional information from respondents and asks them to rate the importance of 20 personality characteristics and skills, such as creativity, negotiation skills and product knowledge.

"I’ve heard different opinions on the makeup of the ideal sign salesperson," Fellman said. "Some are focused on skills, and some on personality traits. My own experience tells me that attitudes are important too, so we designed this survey to incorporate all three elements."

Survey participants will receive free basic results, and a discounted offer to purchase a comprehensive report. For more information, or to take the survey, visit www.signsalesdna.com

Related Topics:Business Management July 2015

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