Signfarm Wrap Gets Food Truck’s Mojo Risin’

Scott Lewczak, proprietor of Signfarm (Nokesville, VA), got his mojo workin’ with some streetwise graphics for this sandwich truck that prowls the Washington, D.C. area during lunchtime.

He said, “I spent an hour with a client developing the concept, and was running low on ideas. Using photos of food can be difficult; you need perfect lighting to make it look appetizing. After looking at my Caribou Coffee cup, which uses slogans, I was inspired to use that thought to decorate the truck. The customer loved the idea. I created the lettering to fit like jigsaw-puzzle pieces.”
 

After having designed the project using Adobe CS5 to create the graffiti-style look, he produced the graphics using 3M Controltac with Comply air-release media; printing involved the shop’s Mimaki JV3-160 SP solvent-ink printer and Nazdar’s Lyson 1300 Series inks.

To keep the graphics rolling, Lewczak applied his proprietary, scratch-resistant topcoat and cured it with the most energy-efficient source possible – the sun (during cold weather, he cures the vehicle surfaces with Infratech’s industrial-strength, body-shop heat lamps). He and assistant Angel Georgiev applied the wrap with G Force RollePro vehicle-graphic applicators. A Little Giant ladder system helped facilitate the installation.

Lewczak said, “This was the third food truck that I’ve decorated. We might be doing two more in the coming week. This has become a growing niche market for me.”