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Woulda Coulda Shoulda

Signshop to Customer: Could’ve Told You So

What one shop wishes it could say after a sign fails code approval.





Things you wanted to say to frustrating clients, but didn’t.

“Do I look like your landlord or the city planner?!”

When the landlord and the customer want “A” and the city says “B,” it’s not my fault your sign was not approved.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

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