Vehicle Graphics Project of the Day: Ashes to Ash-Free

In an effort to reach a younger audience that’s especially susceptible to be persuaded to light up, anti-smoking have made an effort to increase their cause’s “hip” factor. The American Lung Assoc. of Delaware understood that vehicle graphics could fulfill that need. The organization hired Signs Now’s Wilmington, DE-based franchise to produce 199 sq. ft. of graphics for a 1998 Pontiac Firebird. The campaign’s slogan, The Anti-Ash Brigade, required methodical installation.

“The wrap integrated graphics from five different board games, which took some effort to successfully piece together,” Mark Carlson, the shop’s owner, said. “The side graphics comprise single, front-to-back panels. The hood graphic is also a single piece. The rear spoiler needed extra care to wrap its underside, but it provided a nice parking line to hid the panel joint.”

The shop The Bad Wrap software to create a template, and produced the graphics using Avery Dennison Graphics & Reflective Products Div. MPI 1005 EZ Apply air-egress film and DOL 1000 overlaminate. Carlson printed the graphics on the shop’s Roland DGA Corporation SolJet Pro II V645-EX printer with Eco-Sol Max inks.

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