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Watchfire Signs Selected for Signage at New Grand Gateway

Chosen for the New Jersey landmark by The Greater Wildwood Tourism Improvement and Development Authority.




Watchfire Signs (Danville, IL) announced that the company was selected by The Greater Wildwood Tourism Improvement and Development Authority (GWTIDA) to manufacture a large digital sign for The Wildwoods Grand Gateway, a visitor experience that greets the tourist destination’s nine million annual visitors, according to a statement by Watchfire.

The Wildwoods Grand Gateway welcomes visitors to the New Jersey corridor with a “Doo Wop” nostalgia-themed sign in the shape of a surfboard and a second sign in the shape of a large wave holding up the digital sign. The new gateway is immediately seen by visitors entering the barrier island in southern New Jersey, and plays off the area’s famous mid-century modern architecture.

“We had a static billboard located in that area that we updated every two weeks to keep it current,” said Ben Rose, director of marketing and public relations for The Greater Wildwoods Tourism Authority. “With our Watchfire sign we can change messages at any time to keep events current and to display public service information.”

The digital sign is used primarily to promote the events taking place throughout the island, inside the Convention Center, along the beach and on the area’s three-mile boardwalk. It has also been helpful in communicating updated COVID-19 messages, such as social distancing and mask requirements, and will be used for public safety messages, such as hurricane evacuation instructions, if needed.

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