Mark Kissling

We’d Like to Thank Award-Season Hollywood Billboards

Academy Awards, Emmy’s and Golden Globe nominees on the Sunset Strip.

Published

4 weeks ago

April 2, 2024

Mark Kissling Signs of the Times April 2024 Issue

This LA-area billboard may just have helped Emma Stone win the 2024 Academy Award for Best Actress in Poor Things.

THE OSCARS, GOLDEN GLOBE and Emmy Awards started 2024 in style, and the company behind the Los Angeles area-based annual billboards touting the nominees just celebrated a half-century of hosting the campaigns. “Awards season billboards have always been a significant part of Regency Outdoor’s presence in the LA market and we are honored to continue the 50-year tradition,” says Philip Berardi, president and CEO at Regency Outdoor Advertising (West Hollywood, CA).

Regency has cultivated long relationships with advertising agencies for the film industry, so earlier this year they produced billboards for Golden Globe nominees including 1923, Wonka and The Super Mario Bros. Movie, Emmy nominees featuring Andor, House of the Dragon, The Crown and The Rings of Power, and Oscar campaigns including Maestro, Nyad and Poor Things.

The Regency Star Trek Picard billboard makes for awesome nighttime viewing.

Artwork for the billboards is provided by the clients and Regency rolls each out in a day using their large format printers. A crew of three or four installs each billboard, “for speed, efficiency and quality,” Berardi says, emphasizing those traits are what sign companies wanting to do billboard work should emulate.

This billboard for House of the Dragon features its namesake rising menacingly.

Dealing with the unpredictable weather during the first couple of months of this year — in usually sunny Southern California — was a particular challenge this time around, but Regency posted billboards from the Sunset Strip and West Los Angeles to Studio City and more with their usual aplomb.

PHOTO GALLERY (8 IMAGES)

Mark Kissling

Mark Kissling is Signs of the Times’ Editor-in-Chief. Contact him at mark.kissling@smartworkmedia.com.

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