Business Management

What Does Your Font Say?

BonFX Design Studio demonstrates how poor typographic choices send the wrong message

Published

10 years ago

February 25, 2014

Steve Aust Signs of the Times March 2014 Issue

The typeface you use to design a sign may have as much influence over the business’ success as its materials and workmanship. A misguided message delivered by poor typography may keep otherwise interested customers away in droves.

BonFX Design Studio, a Cranston, RI-based graphic-design firm, provides 23 illustrative examples of how a poor font decision could negatively impact a customer’s branding. These are hypotheticals, most with tongue planted firmly in cheek, but they underscore the concept.

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