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What to Say to the Customer Shopping for the Cheapest Signshop in Town


WHEN TO USE IT? Clients who shop for signs based on price are engaged in a race to the bottom — a race your sign company wants no part of. You may be able to convince some who want quality to change their minds.

SOURCE: Robert Burke, Burke Enterprise, Oakdale, CT

Signs of the Times Staff

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

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