Woulda Coulda Shoulda

Why Do Folks Think Sign Sales Are Different?

Every other business charges it.

Published

2 weeks ago

December 4, 2025

Signs of the Times Staff Signs of the Times December 2025 Issue

PHOTO: ISTOCKPHOTO

Things you wanted to say to frustrating clients, but didn’t.

“Does Walmart charge sales tax?”

Clients always ask if they can save money by not paying sales tax for the sale of their sign.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Secrets of Lead Generation

Boost your sales by generating more leads! In this light and lively webinar featuring Maggie Harlow, CEO of Signarama Louisville Downtown (Louisville, KY) and the “Business of Signs” columnist for Signs of the Times, learn the secrets of how leads are generated, where they come from and how you can cultivate better (not just more) leads.