Brainstorms

Wish Your Employees Worked More Efficiently? Set a Big Stretch Goal for Them

It’ll help them rethink their old ways.

Published

4 years ago

June 13, 2022

Signs of the Times Staff Signs of the Times June 2022 Issue

True Stretch Goals

2022 is nearly halfway through, and with it, a return to semi-normal. We hope. That means setting targets for a fairly regular year and then hoping your staff can beat them. Or giving your people “5% stretch goals” and seeing if, through extra hard work and efficiency, they can attain them. But what if you told them to improve their performance in a certain area by 30%? Then the same old approach, no matter how much harder they work, will no longer be effective. They would have to totally rethink how they go about hitting those numbers. And that’s the idea: To kick-start innovative thinking, you have to first eliminate the old ways of doing things.

Secrets of Lead Generation

Boost your sales by generating more leads! In this light and lively webinar featuring Maggie Harlow, CEO of Signarama Louisville Downtown (Louisville, KY) and the “Business of Signs” columnist for Signs of the Times, learn the secrets of how leads are generated, where they come from and how you can cultivate better (not just more) leads.