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3 Words to Say When Selling Interior Wayfinding

Clients will see that you care about more than just their money.




“Less is more.”

WHEN TO SAY IT: When selling an interior package. I can typically gain trust with clients when I downsell them on the number of signs … I explain how oversigning will ultimately hurt their wayfinding efforts and dilute their brand message. More often than not it closes the deal when the prospect comes to understand that I care about their space, their message and their wayfinding more than I do the dollar volume.

Source: Sarah Dixon, Unified Sign and Design, Louisville, KY

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