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3 Words to Say When Selling Interior Wayfinding

Clients will see that you care about more than just their money.

Published

11 months ago

on

January 18, 2023

By

Signs of the Times Staff Signs of the Times January 2023 Issue

“Less is more.”

WHEN TO SAY IT: When selling an interior package. I can typically gain trust with clients when I downsell them on the number of signs … I explain how oversigning will ultimately hurt their wayfinding efforts and dilute their brand message. More often than not it closes the deal when the prospect comes to understand that I care about their space, their message and their wayfinding more than I do the dollar volume.

Source: Sarah Dixon, Unified Sign and Design, Louisville, KY

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Signs of the Times Staff

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

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