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3 Words to Say When Selling Interior Wayfinding

Clients will see that you care about more than just their money.

Published

2 years ago

January 18, 2023

Signs of the Times Staff Signs of the Times January 2023 Issue

“Less is more.”

WHEN TO SAY IT: When selling an interior package. I can typically gain trust with clients when I downsell them on the number of signs … I explain how oversigning will ultimately hurt their wayfinding efforts and dilute their brand message. More often than not it closes the deal when the prospect comes to understand that I care about their space, their message and their wayfinding more than I do the dollar volume.

Source: Sarah Dixon, Unified Sign and Design, Louisville, KY

Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.