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It’s Hard to Close a Sales Pitch with a Better Line Than This

Say it to anyone stricken with sticker shock.
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Published

2 years ago

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“An effective sign doesn’t cost you money; it makes you money.”

WHEN TO SAY IT: During the sales process to clients who are worried about the cost of their sign. With everyone being so cost-conscious these days, this line reminds them signage is much more an investment than an expense.

Source: Tim Ward, Sign Solutions, Frederick, MD

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