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A Corny Yet Unforgettable Line to Use on Penny-Pinching Business Owners

Remind them why they can’t afford to skimp when it comes to your services.

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“A business with no sign is a sign of no business.” It’s corny, but effective.

When to use it? When you’re dealing with a new small business and the owner, facing many start-up expenses, feels they don’t need a sign.

SOURCE: Skip Moore, Bill Moore & Associates Graphics, San Rafael, CA

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