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A Corny Yet Unforgettable Line to Use on Penny-Pinching Business Owners

Remind them why they can’t afford to skimp when it comes to your services.

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“A business with no sign is a sign of no business.” It’s corny, but effective.

When to use it? When you’re dealing with a new small business and the owner, facing many start-up expenses, feels they don’t need a sign.

SOURCE: Skip Moore, Bill Moore & Associates Graphics, San Rafael, CA

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.

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