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Angry Client? Use This Light-Hearted Line to Diffuse the Situation

It’ll keep the conversation from heading further south.

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When to say it? When a customer comes to you with a problem. First of all, it’s funny. The humor will diffuse the customer’s anger. Second, it’s positive. Last, it’s reassuring.

SOURCE: Scott Ginsberg, aka “The Nametag Guy,” strategist and author

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.

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