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Spreading Positivity

Adams Outdoor, Fairway Outdoor donate billboards to promote encouraging lettering.

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The Roswell, GA-based Adams Outdoor Advertising and Fairway Outdoor Advertising agencies have donated more than 700 static and digital billboards in 21 states to positive messages created by lettering artists. The designs originated from Goodtype’s – a letterform curator in Austin, TX – #goodtypetuesday challenge on Instagram, where artists and illustrators submitted their best prospective billboard material. Adams and Fairway found out about the challenge, and then 22 winners were chosen from 11 states and eight countries.

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